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It wasn’t too long ago that smart phones began to rule over our world; I remember, not even a decade ago, when the idea of a smart phone being more than a new gadget would have shocked most futurists. I remember how we did our best to make our phones smaller and smaller. Now? We’re elevating them to computing devices that fit in the palm of our hand and yet, despite their power and great design, they’re nothing without the Apps. That’s why the android app marketing has become such a big deal, a huge impact on the market and even changing how we look at and interact with computers and phones. Apple had a brilliant stroke of genius when they released the App market place, giving consumers a chance to be a part of the growth that happens organically whenever a new product is released out into the market.

They had a fundamental understanding that the community is responsible for propelling the growth and success of a new device.